Chuo University Library

Branding diversity : new advertising and cultural strategies [コンピュータファイル(リモートファイル)]

Susie Khamis ; : ebook. -- Routledge, c2020. -- (Routledge critical advertising studies [コンピュータファイル(リモートファイル)]). w. <XB01615778>
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title and statement of responsibility area Branding diversity : new advertising and cultural strategies [コンピュータファイル(リモートファイル)] / Susie Khamis
specific material designation code Remote
publication,distribution,etc.,area Abingdon : Routledge , c2020
physical description area 1 online resource (122 p.)
Volume Information
volumes : ebook
ISBN 9780429628597
XISBN 9780367145446
parent bibliography link Routledge critical advertising studies [コンピュータファイル(リモートファイル)] <XB01619172>//a
variant titles 異なりアクセスタイトル:ebrary
variant titles 異なりアクセスタイトル:Ebook Central
note Also published in print version
note Includes bibliographical references (p. [102]-118) and index
text language code English
author link Khamis, Susie <AU00755087>
classification Advertising & public relations DC23:659.10973
classification Advertising & public relations DC20:659.1
classification DC15:659.1
subject headings Advertising -- Social aspects -- United States
subject headings Advertising -- Political aspects -- United States
subject headings Branding (Marketing) -- Social aspects -- United States
subject headings Branding (Marketing) -- Political aspects -- United States
subject headings Cultural pluralism in advertising -- United States