Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business ...

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for ...

Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point ...

A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars.

This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.

... Communications Ltd , Bath House , 56 Holborn Viaduct , London EC1A 2EX . Import ... Quarterly pocket - size journal for the industrial marketing director and ... Advertising : quarterly review of marketing communications published for the ...

... Journal of Consumer Research, 3(3), 117-142. Hennig-Thurau, T., & Walsh, G ... Quarterly, 52(4), 399-406. King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-of-mouth: A review ... Advertising, 31(2) ...

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion.