Chuo University Library

Marketing management and strategy : an African casebook

edited by George Tesar and John Kuada ; : hbk. -- Routledge, 2013. <BB01389936>
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0001 Graduate School Lib. Graduate School Lib.
658.8/M34 00027018886 0items
No. 0001
Volumes
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Library Graduate School Lib.
Location Graduate School Lib.
Call No 658.8/M34
Material ID 00027018886
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Bibliography Details

title and statement of responsibility area Marketing management and strategy : an African casebook / edited by George Tesar and John Kuada
publication,distribution,etc.,area London : Routledge , 2013
physical description area xviii, 257 p. : ill., map ; 24 cm
Volume Information
volumes : hbk
ISBN 9780415783330
note Includes bibliographical references (p. [248]-253) and index
NCID BB13134430
text language code English
author link Tesar, George <AU00488931>
author link Kuada, John E <AU00595031>
classification LCC:HF5415.12.A35
classification General management DC23:658.80096
classification Business Management DC15:658.8
subject headings Marketing -- Africa
subject headings Marketing -- Management -- Case studies
subject headings Strategic planning -- Africa -- Case studies