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Marketing management : analysis, planning, implementation, and control

Philip Kotler. -- 8th ed. -- Prentice-Hall International, c1994. -- (The Prentice-Hall series in marketing). <BB01358577>
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Marketing management : analysis, planning, implementation, and control

Philip Kotler. -- 8th ed. -- Prentice-Hall International, c1994. -- (The Prentice-Hall series in marketing). <BB01358577>
Functions:
Details
URL:

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No. Volumes CL Library Location Call No Material ID Status Due Date Reservation
0001 Central Lib. Stacks
658.8/K87 00025272295 0items
No. 0001
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Call No 658.8/K87
Material ID 00025272295
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Bibliography Details

title and statement of responsibility area Marketing management : analysis, planning, implementation, and control / Philip Kotler
edition area 8th ed
publication,distribution,etc.,area London : Prentice-Hall International , c1994
physical description area xxix, 801 p. : col.ill., col.map ; 26 cm
Volume Information
ISBN 9780130980052
XISBN 0130980056
parent bibliography link The Prentice-Hall series in marketing <BB00060701>//a
note "Prentice Hall International editions" -- Cover
note Includes bibliographical references and indexes
note Previous ed.: 1991
NCID BA2299351X
text language code English
author link *Kotler, Philip, 1931- <AU00632571>
classification General management DC20:658.8
classification Business Management DC15:658.8
subject headings Marketing -- Management
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